Kelly Cicconi Battaglini

In this episode, Kelly Cicconi Battaglini, a product marketing leader with over 13 years at Phoenix Contact, shares her expertise in B2B industrial automation. She discusses how to create compelling value propositions that resonate with customers and energize distributor partnerships. Kelly emphasizes the importance of aligning sales and marketing through strategic incentives and collaboration. She also highlights creative, budget-friendly tactics for smaller teams to implement enterprise-level strategies and drive real sales momentum.