Kelly Arndt
Senior Demand Gen Manager at Vector who ran a multi-channel 'surround sound' campaign using LinkedIn Connected TV, YouTube, and LinkedIn ads with an emphasis on creative and ICP-level targeting.
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Mar 28, 2026 • 56min
B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)
Richard Meyer, GTM and Growth lead at GoHappy, explains a multi-channel intent flywheel. Jeremy Chung, founder of Ads by Jer, shares a direct-mail plus retargeting play to book VC meetings. Kelly Arndt, Senior Demand Gen at Vector, ran CTV, YouTube, and LinkedIn surround-sound with ICP-level creative. Cindy Dubon, Growth Marketing Director at Goldcast, used influencer-led LinkedIn distribution tied to a relaunch.
