Kel Haney

Kel Haney, a fundraising consultant and expert in phone-first strategies, shares her journey from theater to raising $16M through 20,000 calls. She emphasizes the importance of cultivating strong relationships with mid-level donors and outlines her five-minute call structure for effective asks. Kel reveals the magic of matching gifts for year-end fundraising and offers tips on segmentation using CRM data. She also shares a successful voicemail tactic that resulted in an $18k donation, urging fundraisers to connect personally and proactively to boost results.

Join fundraising powerhouses Kel Haney, Jess Campbell, and Rachel Bear Bauer as they dive into the essentials of year-end fundraising. Kel highlights the power of personal phone calls to engage mid-level donors. Jess shares strategies for mapping donor touchpoints and email cadence to maximize engagement. Rachel emphasizes the importance of auditing your tech stack to improve efficiency and donor stewardship. They also discuss balancing AI with human connections, using analog tactics to stand out, and the significance of securing major gifts early for campaign success.

Kel Haney, a fundraising coach with a theatre background who’s made thousands of donor calls, shares her Five-Minute Phone Call framework. Short, practical segments cover the crucial first 15 seconds, crafting the main message, making clear asks, and outlining next steps. Conversations focus on curiosity, vulnerability, handling objections, and re-engaging mid-level and lapsed supporters.