Kayla Kurtz
VP of Sales and VP of Business Development at Forthea, a digital marketing agency focused on lead generation and AI-enabled tooling, who advises sales and marketing alignment and practical AI uses for sellers.
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Feb 25, 2026 • 31min
AI as a Sales Tool, Not a Salesperson with Kayla Kurtz
Kayla Kurtz, VP of Sales and Business Development at Forthea, helps companies align sales and marketing and apply AI to lead generation. She discusses starting small with AI to refine outreach, scaling personalized outbound, risks of inaccurate AI outputs, using AI to prep for calls, and how buyers use AI to research and negotiate.
