Kate Wheaton
Former Head of Strategy at Ogilvy One with extensive experience in loyalty programmes and direct marketing, having worked on brands such as Tesco, Sainsbury's, Boots, and British Airways.
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Nov 17, 2025 • 12min
Ep 12: Ogilvy's Kate Wheaton on using personalisation for more engagement
Kate Wheaton, former Head of Strategy at Ogilvy One who helped shape loyalty programmes for Tesco, Sainsbury’s and BA. She discusses why physical mail still wins attention and trust. Short reads, big formats and tangible items can sell fashion, explain complex topics and build credibility for emerging brands. Practical views on segmenting audiences and when mail earns its place in the mix.
