Kate O’Keeffe
CEO and co-founder of Heatseeker, specialising in synthetic data for marketers; former head of innovation at Cisco and partner in BCG's digital ventures, with expertise in customer research and behavioural testing.
Best podcasts with Kate O’Keeffe
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Jan 26, 2026 • 25min
#180 - Exploring Synthetic Data with Kate O’Keeffe, CEO and Co-Founder at Heatseeker
Kate O’Keeffe, CEO and co-founder of Heatseeker and former Cisco innovation lead, builds synthetic data tools for marketers. She explains creating digital twins of customer segments, turning behavioral signals and calls into interactive personas. Conversation covers pitfalls of biased training data, how to run rapid experiments, and using synthetics to align teams and de‑risk bold marketing moves.
