Kate Latts

Kate Latts, CMO of Heaven Hill Brands, a third-generation family-owned spirits company, shares insights on maintaining relevance in today's eCommerce realm. She emphasizes the importance of authenticity, strong distributor relationships, and adaptability in meeting consumer needs. Kate discusses the balance between honoring heritage and embracing innovation, revealing how the brand leverages its successful products while expanding through acquisitions. Plus, she touches on responsible branding and the courage required for effective leadership in this competitive industry.