Kate Johnson
CMO of Dscout, a research platform that helps companies understand users; experienced leader at the intersection of revenue, data, and customer insight who has led growth, demand, and alignment between sales and marketing.
Best podcasts with Kate Johnson
Ranked by the Snipd community
Mar 19, 2026 • 38min
AI, Alignment, And The Death Of Single-Touch Marketing with Kate Johnson
Kate Johnson, CMO of Dscout, a leader who blends revenue, data, and customer insight. She debunks single-source attribution and explains deal storytelling and influence touchpoints. She outlines small, outcome-focused pods, cross-functional sales-marketing alignment, and when synthetic research works. She also discusses AI as a copiloting tool that frees people to think, not replace them.
