Kate DiLeo
Founder and CEO of Kate DiLeo Branding who helps B2B and SaaS companies sharpen messaging; creator of the 'brand trifecta' framework to turn brand into a revenue engine.
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Mar 4, 2026 • 34min
Episode #135 How to Convert B2B Buyers Without Convincing Them | Kate Dileo
Kate DiLeo, founder and CEO of Kate DiLeo Branding who helps B2B and SaaS teams sharpen messaging. She breaks down the Brand Trifecta: tagline, value prop, differentiators. Short talks cover aligning personal and corporate brands, when leaders should be the public face, and why messaging should convert rather than convince.
