Kasia Gudzinska
Negotiation trainer, consultant, and academic specializing in difficult intercultural multi-party negotiations and author of The Financial Times Guide to High Impact Negotiation.
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Mar 7, 2026 • 1h 25min
Win Yourself First — Then Win the Deal
Kasia Gudzinska, negotiation trainer, consultant and academic (author of The Financial Times Guide to High Impact Negotiation). She explains why managing your inner state comes before strategy. She outlines crafting a negotiation mission, balancing transactional and relational goals, and the VCR visualization technique to rebuild confidence. Short, practical tools for high-pressure, cross-cultural, multi-party talks.
