

Karl Goodman
Co-founder of Athletes Authority and experienced performance business operator who built a high-performance training brand using objective testing and technology; known for scaling facilities, developing testing-led customer acquisition and retention strategies, and rebuilding after expansion lessons.
Top 5 podcasts with Karl Goodman
Ranked by the Snipd community

36 snips
Nov 20, 2025 • 37min
Karl Goodman: Building a High-Performance Business — Lessons from Athletes Authority
Karl Goodman, co-founder of Athletes Authority and performance business operator, built a testing-led training brand using tech and objective data. He discusses early tech adoption as a differentiator. He outlines using testing for outcomes, acquisition and revenue. He recounts scaling mistakes, ownership lessons and how embedding testing into workflows improves retention.

14 snips
May 15, 2023 • 52min
Athletes Authority ON AIR | Ep. 140 - The 10 Steps To Strategic Direction & Clarity w/ Karl Goodman
Today’s episode of Athletes Authority ON AIR is episode 140 with co-owner Karl Goodman and host Jordi Taylor. This episode we discuss how some entrepreneurs are suited to many business, whereas some are suited to a singular, some of the key lessons learned in hind site, how values = actions plus Karl's new formulated 10 steps to strategic direction and clarity within a team, plus a whole lot more. We’d love to hear you thoughts! Enjoy, and let us know what you think! Instagram: @athletesauthority See more of what we do: https://athletesauthority.com.au See omnystudio.com/listener for privacy information.

14 snips
Mar 27, 2023 • 45min
Athletes Authority ON AIR | Ep. 129 - Do You Know The Best Membership Option For Your Customers? w/ Karl Goodman
Today’s episode of Athletes Authority ON AIR is episode 129 with co-owner Karl Goodman and host Jordi Taylor. This episode we discuss the 3 different membership option types you can have in your business, the pros and cons of each of these option types, how and when business owners or employees fall out of love with their businesses plus a whole lot more. We’d love to hear you thoughts! Enjoy, and let us know what you think! Instagram: @athletesauthority See more of what we do: https://athletesauthority.com.au See omnystudio.com/listener for privacy information.

14 snips
Mar 21, 2023 • 50min
Athletes Authority ON AIR | Ep. 127 - The Dark Side Of Success w/ Karl Goodman
Today’s episode of Athletes Authority ON AIR is episode 127 with co-owner Karl Goodman and host Jordi Taylor. This episode we discuss the value of owners and staff being able to take a step back and look at their business from a distance, how space can help solve complex problems, some big learning moments from Karl’s recent trip away where he broke through some personal barriers, sharing so hopefully you don’t make the same mistakes. We’d love to hear you thoughts! Enjoy, and let us know what you think! Instagram: @athletesauthority See more of what we do: https://athletesauthority.com.au See omnystudio.com/listener for privacy information.

9 snips
Jan 30, 2023 • 40min
Athletes Authority ON AIR | Ep. 117 - Monthly QnA w/ Karl Goodman
Today’s episode of Athletes Authority ON AIR is episode 117 with co-owner Karl Goodman and host Jordi Taylor. This episode we answer your questions from Instagram. Question 1: Why do you think coaches/physios etc are not willing to invest in themselves (when that is essentially what ether all of their clients?) Question 2: P1.How to set a price for services in sporting clubs? I don't wan to undervalue myself? Question 2: P2. How to approach upscaling cost club/team partnerships entering 2nd year and beyond? Question 3: What framework of you use the considering a new hire? Both revenue generating and non revenue generating? Question 4: How to be more efficient with time? We’d love to hear you thoughts! Enjoy, and let us know what you think! Instagram: @athletesauthority See more of what we do: https://athletesauthority.com.au See omnystudio.com/listener for privacy information.


