Karen Proud

Karen Proud, the President and adjudicator of the Office of the Grocery Sector Code of Conduct, discusses her vital role in bridging the growing rift between grocery suppliers and retailers exacerbated during the pandemic. She outlines the new voluntary code designed to address disputes, using transparency and public accountability as key deterrents. Critics suggest she needs stronger enforcement powers, such as fines. Proud also highlights how improved supplier relations could enhance transparency and investment, even though the code won't directly control prices.