Karel Papik
Co-founder and CEO of Product Fruits, a digital adoption platform that applied gaming psychology to SaaS onboarding and rebuilt the product around AI, growing to 1,300+ customers and raising venture funding.
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Apr 16, 2026 • 55min
The Risky AI SaaS Rebuild That Broke a $2M ARR Ceiling
Karel Papik, co-founder and CEO of Product Fruits and former video-game designer, rebuilt onboarding with gaming psychology and AI. He explains the diamond axe trick that boosted trial conversion, how US-focused PPC scaled them fast, why product-led growth stalled at $2M ARR, and the bold AI-first rebuild that changed their trajectory.
