JW Wiseman
Founder of Curious Elixirs, a non-alcoholic craft cocktail brand grown to an eight-figure business without outside funding, known for building community and hospitality-focused beverage innovation.
Best podcasts with JW Wiseman
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Feb 19, 2026 • 39min
How Curious Elixirs Reached Eight Figures in a Market That Didn’t Exist
JW Wiseman, founder of Curious Elixirs and builder of an eight-figure non-alcoholic craft cocktail brand, turned a personal hangover problem into a hospitality-focused business. He discusses product experimentation, creating bitter and smoky flavors without alcohol, bootstrapping growth, building community through events, and long-term plans to normalize inclusive social drinking.
