Juvencio Maeztu
Chief executive of Ingka Group, IKEA’s largest retailer and franchise operator, overseeing the vast majority of IKEA sales globally. A longtime IKEA executive, he previously held leadership roles including country management in Spain and India and the group CFO position.
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Apr 30, 2026 • 23min
How IKEA Is Keeping Its Furniture Affordable
Juvencio Maeztu, CEO of Ingka Group and a longtime IKEA leader, explains how the company keeps furniture affordable in a world of tariffs, inflation and energy shocks. He discusses cutting prices after raising them, avoiding knee-jerk tariff moves, using wind and solar to steady costs, and rethinking city stores while sticking to a long-term vision.
