Justine Tiu
Co-founder and creative lead of The Woobles, a crochet kit brand built around teaching craft confidence and spreading joy; background in UX design and creator of the brand's product and tutorial experiences.
Best podcasts with Justine Tiu
Ranked by the Snipd community
9 snips
Mar 26, 2026 • 1h 28min
How The Woobles Built a Cult Brand: Product, Not Marketing
Adrian Zhang, co-founder handling operations and strategy, and Justine Tiu, creative lead and UX designer turned craft educator. They recount turning crochet from therapy into a retail and licensing business. Topics include scaling from a Brooklyn apartment, product-first design and tutorials, channel pivots after iOS14, wholesale pitfalls, licensing wins, and balancing marriage, family, and company growth.
