Justin Brownlee
Founder of Brownlee Wealth Management, an RIA serving oil and gas professionals that oversees roughly $500M AUM for about 75 households; known for building the firm through niche-focused content and LinkedIn outreach and for using a fixed-fee model including tax prep.
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Mar 24, 2026 • 1h 30min
Ep 482: Growing To $500M AUM In 7 Years by Connecting with Your Ideal Clients on LinkedIn with Justin Brownlee
Justin Brownlee, founder of Brownlee Wealth Management who oversees ~$500M for oil and gas professionals, built a boutique RIA by niching and using LinkedIn. He describes targeting specific companies, writing tiny-audience technical articles, and curating connections to reach the right decision makers. He also explains a fixed-fee model with included tax prep and the firm’s high-touch, low-client-count structure.
