Justin Billingsley
Co-founder of Simbioniq and author of Brandflow; former Global CMO of Publicis Groupe who speaks about orchestration, AI in marketing research, and building companies post-corporate life.
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Mar 19, 2026 • 39min
The Orchestration Era
Justin Billingsley, co-founder of Simbioniq and former Global CMO of Publicis Groupe, builds AI-driven marketing tools and writes on orchestration. He discusses moving from big-company life to entrepreneurship. He explains using AI to simulate people for better market research. He argues leadership should orchestrate systems, not act as heroes. He urges rapid experimentation, embracing failure, and making work not just faster or cheaper but truly better.
