Julissa Prado
Founder of Rizos Curls and entrepreneur who built a haircare brand for curly hair from scratch, sharing experiences about product development, bootstrapping, and community-focused impact.
Best podcasts with Julissa Prado
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Mar 11, 2026 • 50min
What It Actually Costs to Build a Beauty Brand From Scratch
Julissa Prado, founder of Rizos Curls and entrepreneur who built a haircare brand for curly hair from scratch. She recounts investing personal savings and fronting manufacturing minimums. She talks bootstrapping growth, selling out at major retailers, dealing with big operational setbacks, and centering community and immigrant-focused impact in her brand.
