Julio Franco
Chief Customer Officer at Zappi and expert in consumer insights and customer-centric strategies, with decades of experience helping organizations link voice of the customer to business outcomes.
Best podcasts with Julio Franco
Ranked by the Snipd community
Mar 20, 2026 • 41min
Account Management Strategy: The 4 Things Customers Actually Care About | EP81
Julio Franco, Chief Customer Officer at Zappi and consumer insights veteran, shares how account teams become strategic business partners. He outlines the four value drivers framework, how to surface real customer goals, and ways to measure impact through scorecards and QBRs. He also makes the case for customer teams owning revenue and using VHAG to turn value into health, advocacy, and growth.
