Juliet Haygarth
Chief Marketing Officer at Effie (Effie CMO) with expertise in marketing effectiveness, responsible for shaping frameworks and practical guidance for marketers to improve creative impact.
Best podcasts with Juliet Haygarth
Ranked by the Snipd community
Feb 22, 2026 • 41min
The new book that makes the business case for creative effectiveness
Andrew Tindall, System1 SVP specializing in behavioral data and ad effectiveness; Juliet Haygarth, Effie CMO focused on marketing effectiveness; Traci Alford, Effie CEO championing measurable marketing. They discuss The Creative Dividend book, why creativity needs media support and sustained investment, the role of emotion and distinctiveness, and new tools and frameworks to make creative work defendable and business-driving.
