Julian Della Mattia
Senior user insights manager and researcher specializing in research operations at DuckDuckGo with over a decade of experience building research infrastructure and advising teams on practical, ethical use of AI in user research.
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Feb 12, 2026 • 48min
#143 Synthetic Users, AI Interviews, and the Future of UX Research with Julian Della Mattia
Julian Della Mattia, senior user insights manager at DuckDuckGo who builds research infrastructure, discusses synthetic users and AI in research. He explains what synthetic users are and when they help. He covers risks like polished, misleading answers, AI-moderated interviews, bias and validation, and how researchers’ roles may shift toward orchestration.
