Julia Hoos
Head of USA East at Aurora Energy Research, specializing in power market analytics and forecasting for wholesale markets, with expertise on PJM, data center load impacts, and capacity market dynamics.
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Mar 31, 2026 • 23min
PJM’s high stakes reform
Julia Hoos, Head of USA East at Aurora Energy Research, specializes in power market analytics and PJM dynamics. She breaks down PJM’s capacity market challenges and reform risks. She explores whether data centers can supply demand flexibility and how large-load tariffs shape utility responses. She also discusses federal pressure, emergency auctions, and how policy uncertainty affects investment.
