Julia Hensel
Owner and CEO of LexiGate, a marketing agency specializing in SEO for law firms. Former strategy consultant at BCG.
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May 26, 2025 • 1h 28min
Quitting Consulting to Buy a $1m SDE Agency
Grant Hensel, managing partner at Entrepreneurial Capital, and Julia Hensel, CEO of LexiGate, share their journey from consulting to owning a digital agency. Julia discusses her transition from BCG to entrepreneurship alongside her husband. They dive into the challenges of business acquisition, emphasizing teamwork and avoiding debt. The couple also reflects on their unique dynamic in navigating ownership as a married team, the strategic advantages of acquiring active businesses, and the evolving landscape of SEO impacted by AI. Tune in for their valuable insights!
Apr 24, 2026 • 32min
Split Roles, Shared Vision: Making Partnerships Work in ETA
Julia Hensel, Booth MBA ’20, runs LexiGate and Repspert, leading global, distributed teams. Grant Hensel, Booth MBA ’23, builds Entrepreneurial Capital, investing in and supporting searchers and small acquisitions. They discuss dividing investor and operator roles. They cover acquisition strategy, buying complementary businesses, scaling across geographies, and habits that keep partnership alignment.
