Julia Chapman
Chief executive of Northampton Saints, responsible for the club's commercial, operational and strategic direction, with expertise in stadium ownership, academy development and club sustainability.
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Mar 10, 2026 • 55min
Julia Chapman: Winning Titles, Controlled Spending & The Henry Pollock Effect | The Northampton Saints Story (Ep110)
Julia Chapman, CEO of Northampton Saints, leads the club’s commercial, operational and strategic direction. She discusses stadium ownership as a competitive edge, the financial realities of running a top club, the link between spend and performance, using player personalities to grow reach, academy pathways and innovative revenue ideas like hospitality upgrades and memorial fan initiatives.
