Juanjo Duran

Global Head of Media and Entertainment Content Partnerships at Google, responsible for integrating vertical microdrama format into Google TV and building partnerships to surface episodic content in the Google TV app.

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Mar 20, 2026 • 22min

Google TV Embraces Microdrama Boom With Discovery and Navigation Tools as Producers Tackle Format: 'We Want to Be HBO Mashed Up With TikTok'

Tommy Harper, founder and CEO of VU and veteran producer of vertical microdramas, and Juanjo Duran, Google’s Global Head of Media and Entertainment Content Partnerships, share fast-moving tales about integrating vertical microdramas into streaming. They cover discovery tools, production speed versus traditional TV, talent incubation, and how platforms can scale short-form stories for TV and film.

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