JP Laqueur
SVP of Marketing & Culture at DataBank, focused on culture-first marketing, brand building, CEO-led thought leadership, and PR to create durable differentiation in B2B data center services.
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Feb 3, 2026 • 50min
Why Strategy Fails Without Culture (Especially in B2B)
JP Laqueur, SVP of Marketing & Culture at DataBank, blends culture-first marketing with CEO-led storytelling. He talks about culture as a durable competitive moat. He explains translating culture into brand archetypes and scaling CEO-driven media. He covers practical playbooks for PR, video vs written content, and uncuttable investments like SEM and PR.
