JP (Jean-Paul) Schmetz
Privacy entrepreneur and executive active with Ghostery and Brave; founder of the search engine that became Brave Search and CEO of Ghostery, with deep expertise in ad blocking, trackers, and private search.
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Feb 28, 2026 • 1h 27min
Ad Blocking, Search Independence, and the Hidden Web | JP Schmetz (Ghostery / Brave Search)
JP (Jean-Paul) Schmetz, privacy entrepreneur who built Brave Search and leads Ghostery, shares stories about ad blocking, tracker visibility, and why only three search indexes exist. He discusses browser-search integration, how trackers create real harms, and AI’s role in rebuilding the open web. Practical tradeoffs and avoiding becoming the family tech support come up too.
