Joy Sharma
Head of Common Thread Collective's Global Accelerator and seven-figure brand program, advising DTC brands on growth strategy, creative testing, and AI-driven execution.
Top 3 podcasts with Joy Sharma
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Nov 12, 2024 • 26min
How We Went from 5 to 30 Clients in 4 Months - We Need More Talent
Joy Sharma, Chief Commanding Officer of CTC Global, takes listeners through an incredible journey, detailing how the CTC Global Accelerator skyrocketed from 5 to 30 clients in just four months. She reveals the secret sauce behind delivering predictable growth for seven-figure brands and addresses the urgent need for top-tier talent to keep up with demand. The conversation also touches on crafting compelling hiring offers akin to nurturing athletes at La Masia, showcasing the drive for excellence in scaling e-commerce.
Mar 24, 2026 • 31min
The Ruthless Forecast: How We Hold 7-Figure Brands Accountable
Joy Sharma, Director of the Prophit Engine at Common Thread Collective, builds data-driven forecasting and growth systems for seven-figure DTC brands. She explains why a ruthless, model-backed forecast beats generic AI, how forecasting, strategy, and execution tie creative to the marketing calendar, and why every dollar must map to a specific action to drive accountability.
Apr 9, 2026 • 28min
The Right Way to Use AI in Your Ad Creative
Joy Sharma, Head of Common Thread Collective's Global Accelerator, helps DTC brands scale with creative testing and AI. She explains why full AI-generated ads fail and where AI truly helps in the creative pipeline. They discuss loosening brand rules, speeding up testing with marketing moments, and turning short-term wins into evergreen campaigns.
