Joy Hawkins
Local SEO expert and founder of Sterling Sky, a remote agency specializing in Google Maps and local search, with industry experience since 2006 and a track record of growing a remote team.
Top 3 podcasts with Joy Hawkins
Ranked by the Snipd community
Mar 10, 2026 • 44min
Google Is Crushing Anchor Links: The New Local SEO Link Strategy (2026)
Joy Hawkins, founder of Sterling Sky and local SEO tester, explains how link building rules have shifted. She outlines why exact-match anchor links are risky now and how recent Google updates hit small businesses. Short, practical takes cover safer link sources, press release pitfalls, Reddit and award sites, and low-budget tactics for local visibility.
Jan 7, 2026 • 19min
How to Survive Google Updates, AI Disruption, and Scale a Local SEO Agency with Joy Hawkins | Ep #869
Joy Hawkins, a local SEO expert and founder of Sterling Sky, shares her journey from agency employee to leading a 43-person remote team. She tackles the challenges of adapting to Google's constant changes and the impact of AI on search visibility. Discussing the necessity of diversifying marketing channels, Joy emphasizes that Google is unique due to its rich Maps data. She also highlights the benefits of remote work and how building a strong team culture can enhance agency success while driving meaningful impact through charity.
Jul 3, 2024 • 46min
Should the Google API Leak Change the Way you do SEO?
SEO experts Aleyda Solis, Joy Hawkins, Liv Day, and Dixon Jones discuss the implications of the Google API leak on SEO strategies. They explore the importance of entities, links, user engagement metrics, and the risks of quickly incorporating new metrics in SEO software reports. The conversation highlights the need to focus on user intent, brand building, and quality content for long-term SEO success.
