Joshua Lee Henry

When you’re writing a long-form sales letter, you’ve got to cover a lot of info, and some of it is quite detailed. The problem is, how do you keep your reader engaged and keep the excitement building all the way through? And suppose you know you need to use stories but you are so tired of worn-out hero’s journey stories? Our returning champion today, Joshua Lee Henry, recently solved those problems and wrote a home-run promo featuring a very exciting expert, a veteran of high-level military intelligence. He ended up using a number of persuasion stories and he’s agreed to come on the show today. To tell us what he did, why he did it, and how he did it. RESOURCE: My book, The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ Download.

Joshua Lee Henry, high-powered copywriter and Agora copy chief who began writing fundraising letters after the 2010 Haiti quake, explores six fresh takes on John Caples. He digs into rigorous testing to cut guesswork. He explains creative ways to secure testimonials, how appealing to the lazy instinct sells, the power of illusion and future-pacing, writing long then boiling it down, and why sincerity matters.

Joshua Lee Henry, a former pastor turned high-powered copywriter, discusses a mind-boggling lead structure for captivating prospects' attention. He shares strategies for creating compelling leads, improving conversions with copy critiques, and balancing urgency in financial promos. Joshua emphasizes teasing customers with mechanisms and proof in copywriting, offering valuable insights for aspiring copywriters.