Josh Spilker

Josh Spilker, Content Marketing & SEO lead at AirOps, who built the company’s content engine. He discusses AI workflows that automate SEO tasks while keeping editorial review. He explains using webinars, research reports, and repurposing to drive registrations and backlinks. He also outlines the rise of the content engineer role and pragmatic testing before paid amplification.

In this engaging discussion, Josh Spilker, Content Marketing & SEO Lead at AirOps, sheds light on the emerging role of the content engineer. He argues that content engineering goes beyond mere text generation and encompasses building efficient workflows using AI. The duo debates the optimal title for this role, exploring the importance of hybrid AI workflows that balance automation with human oversight. Josh also introduces the idea of the 'context librarian' and shares strategies for refreshing content and optimizing outreach, emphasizing personalization in link-building efforts.

Josh Spilker, seasoned marketer and content person at ClickUp, Friday, and several other venture-back startups, talks about the impact of AI in SEO and content marketing, streamlining content processes with OpenAI tools, scaling website traffic, middle-of-funnel optimization, working with writers, achieving quality and quantity at scale, and Google's stance on duplicate content.