Josh Chandley

In this discussion, guest Josh Chandley, President and COO of Wildcard Games, dives into the shocking $55 billion acquisition of EA by Saudi Arabia, marking a pivotal moment in gaming history. He analyzes Microsoft’s recent strategic moves and their implications for the gaming landscape. The conversation shifts to AppLovin's ambitious expansion into e-commerce, exploring how this could disrupt the market. Finally, they touch on Unity's challenges and prospects in the evolving ad tech arena. It’s a thought-provoking look at the future of gaming!

Laura Taranto, a puzzle-product specialist, returns to provide deep insights on Match Squad's gameplay and the intricacies of the market. Josh Chandley, a performance marketing expert, dives into the SEC probe facing AppLovin and its impact on ad tech. They discuss the ramifications of the EU's regulations on free-to-play games, the excitement around Epic's new web shops, and the booming gaming scene in Istanbul. The conversation wraps up with critical thoughts on AI's potential pitfalls, highlighting the necessity for human oversight in tech-driven creativity.

Josh Chandley, CEO of Wildcard Games and ad-monetization strategist, and Jihan Oklap, UA consultant and creator of Scaling.Games, discuss Meta’s recent ad playbook and whether its gains are sustainable. They debate in-app ad formats, rising creative volume and AI’s role, Reddit’s Max campaigns, shifting CPMs and payback windows, and how UA economics are reshaping hyper-casual and hybrid strategies.

Josh Chandley, performance marketing executive and president/COO of Wild Card Games, dives into the intricate world of user acquisition financing. He exposes the hidden pitfalls of cohort funding, pointing out its dangerously high effective interest rates. The conversation also touches on the surprising success of a $200 kids' console that outperformed the PS5, and the implications of Call of Duty's apology tour for its yearly release cycle. Plus, insights on AppLovin's rise against Google in Android e-commerce ads reframe the future of user acquisition.

In this insightful discussion, Josh Chandley, COO at Wildcard Games, Warren Woodward, Chief Growth Officer at Uptick, and Paul Bowen, Chief Revenue Officer at StreamElements, explore the future of mobile marketing. They debate the evolution of user acquisition strategies post-IDFA and the impact of AppLovin in the ad tech space. The trio critiques traditional growth tactics and emphasizes the importance of creative optimization and collaboration. Listeners will gain actionable insights on navigating the challenges of user acquisition amidst shifting market dynamics.