Josh Cantrell
Messaging and positioning strategist who builds demand for B2B companies with complex products by using frameworks like StoryBrand, referral partnerships, and LinkedIn-driven conversations; he transitioned from general marketing to higher-leverage strategic work after becoming self-employed in 2017.
Best podcasts with Josh Cantrell
Ranked by the Snipd community
8 snips
Mar 13, 2026 • 55min
How Josh Cantrell Creates Demand with LinkedIn, Referral Partners, and Better Thinking
Josh Cantrell, a messaging and positioning strategist who helps B2B companies clarify complex offers. He tells the story of pivoting from hustle work to strategic frameworks like StoryBrand. He explains shifting from scarcity to abundance, raising standards, and building intentional referral partnerships. He also shares how he uses LinkedIn as a conversation starter to turn online attention into real relationships.
