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Josh Blyskal
Founder of Profound and an AI optimization practitioner who develops enterprise-level frameworks for AI-driven search and content strategies, focusing on fanout-first approaches for improved visibility.
Best podcasts with Josh Blyskal
Ranked by the Snipd community
Jan 9, 2026
• 3min
One word that describes what most marketers still misunderstand about AI optimization
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Josh Blyskal, the founder of Profound and an expert in AI optimization, shares insights on how most marketers misinterpret AI search strategies. He emphasizes the importance of fanout strategies, which 90% overlook, and explains how a shift to fanout-first thinking can catapult marketers to the top tier of AI search practitioners. Blyskal delves into developing content strategies that leverage this approach, along with positioning for authoritative sources in AI citations. His insights promise to transform traditional SEO methodologies.
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