Jorn van Dijk

In this episode, Mitchell Bernstein (@mitchbernstein) chats with Jorn Van Dijk (@jornvandijk) about the future of his company, Framer, a no-code website builder that has somewhat recently pivoted their company from a previous mission of enabling realistic prototyping. Jorn shares his experience transitioning to the role of CE-YO (CEO), how he’s cultivating a sustainable culture, what he looks for when hiring, what Framer is planning on using AI for, and a ton more.🎥 Wanna see our faces too? Subscribe to the Shaping Design YouTube channel.📕 Download our guide for winning your next design interview!🌎 Sign up for Framer to build your own spot on the internet, no-coding required, and use promo code pro-yearly-partner for 3 months free when you click this link.Socials* Pascal Potvin: Twitter, LinkedIn* Mitchell Bernstein: Twitter, LinkedIn* Shaping Design newsletterShaping Design Podcast* YouTube* Substack* Spotify* Apple Podcasts* Google Podcasts* TikTok This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shaping.design

Jorn van Dijk, co-founder of Framer and product designer with a knack for creative direction. Koen Bok, co-founder and designer-entrepreneur who led Framer’s strategic shift. They recall Framer’s near-death pivot from prototyping to a web design platform. They discuss choosing problems you love, the pivotal lunch that changed course, design-to-dev handoff pain, and how AI shapes future workflows.

Koen Bok and Jorn van Dijk, co-founders of Framer, discuss building a startup in Amsterdam, the future of design tools, helping designers level up, and more. They also touch on the challenges of building a team, the surprising market for design tools, and the shifting landscape in the prototype space.