Jori Chisholm
World-renowned bagpiper and founder of bagpipelessons.com, teaching online since the early 2000s and creator of courses, memberships and physical products for pipers worldwide.
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Feb 6, 2026 • 37min
229 I Started Posting 1 Short A Day. Here's What Happened
Jori Chisholm, world-renowned bagpiper and founder of bagpipelessons.com who has taught online since 2003. He explains how posting one short video a day drove millions of views. He shares why shorts feed awareness while email drives sales. He outlines a product mix of downloads, courses, memberships and why real human connection matters more than generic AI content.
