Jordan Rosler
Vice President of Media Analytics at Marketing Architects and featured guest on this episode, providing expertise on TV media buying, marginal ROI, and measurement strategies.
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Mar 24, 2026 • 21min
The Hidden Cost of Media Flighting
Jordan Rosler, VP of Media Analytics known for TV media buying and measurement, breaks down why concentrated media peaks can backfire. He unpacks marginal versus blended ROI. Short spikes, upfronts, shoulder weeks, always-on strategies, and how to plan measurable 2026 media are all discussed in clear, practical terms.
