Jordan Harper
Senior Principal Thought Leader at Qualtrics' Edge Centre of Excellence focusing on synthetic research and synthetic audiences, with a background in physics, astrophysics, and digital technology leadership.
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Mar 29, 2026 • 26min
Synthetic Research Explained: A Powerful Tool To Support, Not Replace, Human Insight
Jordan Harper, Senior Principal Thought Leader at Qualtrics with a physics and tech background, explains synthetic research and synthetic audiences. He breaks down what synthetic panels are and are not. He discusses validation versus human data, how wording shapes responses, and when synthetic approaches are best used alongside real people.
