Jonathan Rigby
Global Chief Strategy Officer at Omnicom Media in New York, experienced in media strategy, planning and orchestration across paid, owned and earned channels.
Best podcasts with Jonathan Rigby
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Feb 5, 2026 • 33min
A new model for media planning
Jonathan Rigby, Global Chief Strategy Officer at Omnicom Media in New York, talks about systems planning as a replacement for linear media models. He covers orchestration across channels, AI shifting planners toward setting guardrails, the rise of GEO for LLMs, creator strategy versus authenticity, and why creative and media must be reunited.
