
Jonathan Hunt
VP of Media at HubSpot and Head of The Hustle, leading content, audience growth, and monetization across HubSpot's owned media brands with a focus on creator partnerships and intent-driven media.
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Apr 14, 2026 • 1h 12min
Decoding the Success of HubSpot's Media Ventures with Jonathan Hunt
Jonathan Hunt, VP of Media at HubSpot and Head of The Hustle, leads content, audience growth, and monetization across owned media with a focus on creator partnerships. He discusses why HubSpot buys media brands, measuring intent via newsletters and YouTube, AI-powered content production and automation, creator autonomy and integration, and strategies for intent-driven, multi-format audience development.


