Jonathan Courtney

Jonathan Courtney, founder and creator of the Promoter Blueprint, teaches founders how to monetize AI-driven marketing. He breaks down a four-phase revenue engine: traffic, holding pattern, selling event, and conversion. Jonathan demos using Claude and Claude Code to move from research to live campaigns fast. He argues for scaling many AI-powered campaigns and shipping quickly rather than over-optimizing builds.

Join Jonathan Courtney, an entrepreneur and host of Unscheduled CEO, as he co-hosts the playful yet serious Sippy Awards. They discuss the most-hyped products of 2026, from innovative games like GTA 6 to beloved classics such as Wind Waker. The duo highlights productivity tools like ChatGPT and Traveler's Notebook, emphasizing how well-crafted items enhance daily life. They also explore the charm of analog practices and the value of premium domains, all while celebrating the joy of quality and creativity in everyday objects.

Jonathan Courtney, founder and operator with a focus on experiential and facilitation businesses, advocates for premium in-person experiences as a counter to the digital norm. He discusses how his transition from digital to live events has succeeded by offering scarcity and authenticity that online offerings lack. Jonathan shares a compelling framework for converting digital communities into real-life events and highlights the importance of physical products in driving value. He emphasizes the increasing demand for genuine interactions as people seek relief from digital overload.