Jonathan Briskman
Director of Market Insights at Sensor Tower, specializing in mobile app and games market analysis and author of Sensor Tower's State of Mobile reports.
Best podcasts with Jonathan Briskman
Ranked by the Snipd community
Feb 12, 2025 • 1h 7min
269. The Ultra Positive Gaming Market Report: Sensor Tower's State of Mobile 2025
In this discussion, Jonathan Briskman, Marketing Insight Guru at Sensor Tower, dives into the tantalizing world of mobile gaming and app trends. He reveals surprising growth in in-app purchases and user engagement, even amid concerns of a mature market. Jonathan highlights the importance of localization, especially for cracking tough markets like Japan and South Korea. He also tackles the intriguing rise of hybrid apps and the growing phenomenon of digital fatigue, suggesting innovative solutions for engaging users in a rapidly evolving digital landscape.
Feb 2, 2026 • 1h 29min
320. State of Mobile 2026: The 9 Trends That Matter
Jonathan Briskman, Director of Market Insights at Sensor Tower and author of the State of Mobile reports, breaks down mobile trends for 2026. Downloads have plateaued while in-app purchases climb. Apps are outpacing games in revenue growth. Generative AI and short drama are reshaping U.S. habits. Localization, ad vs IAP shifts, and attention competition are highlighted.
