Jonas Master
VP of Sales Enablement at Rippling, leading a large enablement organization focused on prioritization, measurement, reinforcement, and practical training to drive behavior change and sales performance.
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Jan 27, 2026 • 50min
Sales Enablement Masterclass with VP of Sales Enablement at Rippling, Jonas Master
Jonas Master, VP of Sales Enablement at Rippling, leads a large enablement org focused on measurable behavior change. He discusses prioritizing one to two outcomes, partnering with sales leaders as a thought partner, choosing the right trainers, using a single golden metric and tools like Gong for attribution, and turning managers into reinforcement multipliers.
