Jon Wexler
A music- and sneaker-industry executive and consultant best known for leading Adidas' partnership with Kanye West and shaping modern sneaker culture; credited with major runs like Yeezy and working with artists and athletes across fashion and footwear.
Best podcasts with Jon Wexler
Ranked by the Snipd community
Mar 12, 2026 • 1h 13min
Jon Wexler: The Untold Story Behind Yeezy and Adidas' Biggest Era
Jon Wexler, a sneaker- and music-industry exec who led Adidas' Yeezy partnership, recounts signing Kanye and selling culture to German leadership. He breaks down Yeezy’s design language, retail madness, and how Ultra Boost/NMD shifted Adidas’ fortunes. He also talks athlete sneaker strategies, rising stars like Anthony Edwards, and the high barriers to launching shoes.
