Jon Miller
Co-founder of Marketo and Engagio and former CMO of Demandbase, known for popularizing concepts like MQLs and lead scoring and now advocating modern measurement and AI-driven marketing approaches.
Top 3 podcasts with Jon Miller
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12 snips
Mar 10, 2025 • 25min
Episode 124: Educate. Entertain. Elevate. The New Rules of B2B Marketing
Jon Miller, a MarTech entrepreneur and co-founder of Marketo and Engagio, dives into B2B marketing dynamics. He contrasts demand generation with demand creation, urging a shift to more authentic engagement. The discussion touches on securing executive support for modern marketing strategies and tackling the sales-marketing disconnect. Additionally, Jon explores AI's transformative role in shaping buying behaviors and the importance of fostering human connections in a tech-driven landscape. Insightful and forward-thinking, his insights pave the way for future growth.
Mar 4, 2026 • 44min
Why It's Time to Bury the MQL – With Jon Miller, the Marketo Co-Founder Who Helped Popularize It
Jon Miller, co-founder of Marketo and Engagio and former CMO of Demandbase, rethinks the playbook he helped create. He explains why MQLs and funnel thinking broke, how brand and account engagement actually move pipeline, and why modern measurement, cross-functional teamwork, and AI-driven 1:1 personalization are the future of B2B marketing.
Oct 4, 2024 • 45min
417: Marketing is Not a Gumball Machine
Jon Miller, co-founder of Marketo and Engagio, dives into modern B2B marketing strategies and the consequential role of AI. He argues against short-term fixes, advocating for a sustainable approach that prioritizes product-market fit and customer experience. Jon emphasizes the emotional connections necessary for effective B2B marketing and highlights the enduring relevance of personalized email strategies. Lastly, he discusses how embracing AI tools can enhance engagement, preparing CMOs for the future of marketing.
