Jon Ivanco
Customer experience consultant and co-founder of Formtoro, specializing in zero-party data and integrated data strategies for e-commerce to personalize customer journeys and improve acquisition and growth.
Best podcasts with Jon Ivanco
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15 snips
Jan 18, 2022 • 49min
48: Collecting Zero Party Data To Personalize Customer Journey With Jon Ivanco
Jon Ivanco, customer experience consultant and co-founder of Formtoro, helps e-commerce teams collect consented zero-party data. He explains why timing and intent matter more than volume. Hear practical fixes for Amazon leakage, how live in-signup questions boost capture, and using explicit answers to power ads, personalization, and smarter discount strategies.
4 snips
Jun 30, 2022 • 52min
E137: Talking eCommerce Customer Psychology & Zero Party Data w/ Jon Ivanco, Formtoro - At the Coalface Podcast - 30 June 2022
Jon Ivanco, co-founder of Formtoro and e‑commerce/product strategist, helps brands gather zero- and first‑party data and design quiz-style customer experiences. The conversation dives into customer psychology, timing and messaging, quiz-driven commerce, reducing checkout friction, and why treating marketing as predictive customer support can upend stale e-commerce habits.
