John Yaged
Publishing executive and CEO of Macmillan, one of the Big Five publishing houses. Known for his leadership in trade publishing and deep expertise in book economics, editorial strategy, and the publishing industry.
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Mar 18, 2026 • 1h 25min
Jon Yaged: How Book Publishing Works | How I Write
John Yaged, CEO of Macmillan and a veteran publishing executive, pulls back the curtain on how books get made and sold. He talks about why publishing consolidated. How advances are priced and why agents matter. Plus the tug-of-war between data and gut instinct, the hidden economics behind a book, self-publishing, AI tools, and why word of mouth still rules.
