John Wright
CEO of Terborella and guest co-host on this episode, contributing operational UA perspective and hands-on campaign experience across ad networks and monetization strategies.
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Mar 25, 2026 • 1h 1min
UA Monthly #2: AppLovin's Social Network, Google Fee Cuts & Unity D28
John Wright, CEO of Terborella and hands-on UA operator. He discusses Unity Vector's D28 shift and who benefits from longer ROAS windows. He breaks down Google’s recent fee cut and its practical effects on LTV and bidding. He debates AppLovin’s plan to build a social network and the strategic risks of owning ad inventory.
