Tracy Autums, a Dallas–Fort Worth studio owner who scaled commercial and social work; John Schnack, a San Diego wedding photographer with 20+ years and high-end editorial experience; Erin Koppel, founder of Clover Event Design known for colorful, intentional weddings; Britt Lucas, venue owner of the Lumen House who built venue-specific ops and sales. They discuss positioning and messaging, discovery-call frameworks, pricing and proposals, buyer dynamics, and team systems.
